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BPX Intake Form

Step 1 of 5

20%
Bulletproof X Intake Form This form takes about 20–35 minutes. We recommend completing it in one sitting. Your responses are not saved unless you click Submit. Take your time. Be thorough. Be real. Be deep. The better your answers are here, the better your marketing will be.
When did you begin this current venture, brand, or coaching work?
Are you branding a business or a personal brand?
Even if you've chosen "personal brand" above, please enter a business name if you have one.
Gender(Required)
City, State, Country
Do you serve a local or global audience?
Which one best describes your website?
What area of your brand or business would be most valuable to develop or refine through Bulletproof X?
Which social platforms do you actively use or plan to use for your brand?

Section 2 - Your Why

Goal: Clarify the deeper purpose behind your work—why you do what you do, how your story shaped it, and what biblical values keep you rooted and resilient.
(This could include launching something new, serving more clients, growing your audience, improving your brand, or anything else that matters most to you right now.)

Section 3 - Your Who

Goal: Define the people you’re called to serve. The more clearly you understand their struggles, hopes, and language—the more powerfully your message will land.
Please describe your ideal audience in as much detail as possible—this might include their age, gender, profession, stage of life, core struggles, or dreams. Give your ideal client a name and a 2–3 sentence backstory. Create 1-3 of these personas --> Example: Jennifer is 38, a working mom with two young kids. She’s been successful in her career but often puts herself last. She wants to take care of her body and reconnect with God, but she feels overwhelmed, discouraged, and unsure where to begin.
(e.g., shame, self-doubt, confusion, procrastination, fear of failure)
(Paint their “after” picture in simple, powerful terms—how things would look if breakthrough really came.)
Think of this as your “stand-out” factor. What makes your story, approach, perspective, or results unique or powerful? Don’t worry about sounding impressive—just be honest about why your work matters. And how it’s different from what others are doing.

Section 4 - Your What

Goal: Define exactly what you offer and why it matters. This section helps us capture the heart of your service, how it transforms lives, and what makes it distinct. The clearer you are about what you do and how it helps, the more powerfully your message will connect.
List one or more actions you'd love a new visitor to take after they come across your content, website, or brand. This might include things like booking a discovery call, downloading a resource, following you on social media, or joining your email list.
This field is hidden when viewing the form

Your Offer(s)

What offer(s) do you currently have—or plan to offer soon?

Use this space to describe your services, products, or programs, even if they’re still in progress. The goal is to get your ideas out of your head and into words. Please include:

  1. Delivery format (e.g., 1-on-1, group coaching, Zoom sessions, online course, digital product, etc.)
  2. Frequency (e.g., weekly, monthly, self-paced, etc.)
  3. Length of engagement (e.g., 1 session, 4 weeks, 3-month program)
  4. Price (or price range)
  5. (Optional): Do you offer multiple packages or tiers?

Example:
“I offer 1-on-1 Zoom coaching twice a month, with a 3-month commitment. The program is $499/month. I also offer a self-paced course for a one time fee of $97.”

Here is a list of common products & services offered:

  • 1-on-1 Coaching
  • Group Coaching
  • Digital Course
  • Physical Product
  • Workshop or Event
  • Consulting or Strategy Calls
  • Monthly Membership
  • Other

For example: Zoom, Teachable, Kajabi, email, in-person sessions, downloadable PDFs, Voxer, Facebook group, etc.

Section 5 - Your Voice

Goal: Reflect the heart, message, and Spirit behind your brand. This section helps us uncover how God has uniquely wired you to speak, encourage, and impact others. When your brand voice aligns with your calling, your message carries more anointing, clarity, and connection—online and off.
How clearly do you want your faith to show up in your brand and messaging?(Required)
Which words best describe how you want your brand to sound and feel?(Required)
Choose 3 of the following that best reflect how you want your brand to sound and feel. (These will guide your website copy, visuals, and social media voice.)
50% Female / 50% Male
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