Please describe your ideal audience in as much detail as possible—this might include their age, gender, profession, stage of life, core struggles, or dreams. Give your ideal client a name and a 2–3 sentence backstory. Create 1-3 of these personas --> Example:
Jennifer is 38, a working mom with two young kids. She’s been successful in her career but often puts herself last. She wants to take care of her body and reconnect with God, but she feels overwhelmed, discouraged, and unsure where to begin.
(e.g., shame, self-doubt, confusion, procrastination, fear of failure)
Think of this as your “stand-out” factor. What makes your story, approach, perspective, or results unique or powerful? Don’t worry about sounding impressive—just be honest about why your work matters. And how it’s different from what others are doing.